Dealing With Our Public Image Problem

The following text came from a newsletter written by Brian Woods, Superintendent of Northside ISD in San Antonio, Texas.

Like you, I am frustrated by the media’s focus on the negative and their willingness to ignore the wonderful things that happen each day in an effort to find and report on an anomaly. It is sad that when 99,000 plus students in Northside have a great day, the one who did not will be highlighted in the 6 p.m. news.

As I think about this issue and how to combat it, I have been reading a book called Hello! My Name is Public School and I Have an Image Problem by Leslie Milder and Jane Braddock. This is a wonderful, short read and I highly recommend it. In their book, Milder and Braddock indicate that some of our image problem rests with us – those of us who are completely dedicated to public schools. My initial reaction was to push back against this suggestion, but their points really hit home. While we complain about the media’s desire to report the one anomalous situation, we are sometimes guilty of the same.

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Download the article here.

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