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Arts, A/V Tech &Communications

The Arts, A/V Technology and Communications (AAVTC) Career Cluster for high school CTE students focuses on careers in designing, producing, exhibiting, performing, writing, and publishing multimedia content including visual and performing arts and design, journalism, and entertainment services. Careers in the AAVTC career cluster require a creative aptitude, a strong background in computer and technology applications, a strong academic foundation, and proficiency in oral and written communication.

Arts, A/V Tech & Communications
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Graphic Design and Multimedia Arts

The high school CTE Graphic Design and Multimedia Arts program of study explores the occupations and educational opportunities associated with designing or creating graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. This program of study may also include exploration into designing clothing and accessories and creating special effects, animation, or other visual images using film, video, computers, or other electronic tools and media, for use in computer games, movies, music videos, and commercials.

Work-Based Learning

  • Join a website development or coding club
  • Participate in SkillsUSA or TSA
  • Intern with a multimedia or animation studio
  • Obtain a certificate or certification in graphic design

High School Certifications

  • Adobe Certified Professional in Digital Video Using Adobe Premiere Pro
  • Adobe Certified Professional in Graphic Design and Illustration Using Adobe Illustrator
  • Adobe Certified Professional in Print and Digital Media Publication Using Adobe InDesign
  • Adobe Certified Professional in Visual Design
  • Adobe Certified Professional in Visual Design Using Adobe Photoshop
  • Adobe Certified Professional In Visual Effects and Motion Graphics Using Adobe After Effects Audio-Visual Communications - Job Ready
  • Autodesk Associate (Certified User) 3ds MAX
  • Certified Professional Photographer
  • Certified Professional Programmer
  • Graphic Production Technology - Job Ready
  • C++ Certified Associate Programmer
  • Certified User: Programmer
  • CodeHS Phython Level 1 Certification
  • Oracle Certified Associate Java SE 9 Programmer
  • Certified Entry-Level Python Programmer (PCEP)

Graphic Design and Multimedia Arts Salary Information

OccupationAverage Salary ↕
Graphic Designers$44,824
Multimedia Artists and Animators$67,392
Download the Graphic Design and Multimedia Arts guide ↓

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Digital Communication

The high school CTE Digital Communications program of study explores the occupations and educational opportunities associated with the production of audio and visual media formats for various purposes, such as TV broadcasts, advertising, video production, or motion pictures. Digital Communications may also include exploration into operating machines and equipment to record sound and images, such as microphones, sound speakers, video screens, projectors, video monitors, sound and mixing boards, and related electronic equipment.

Work-Based Learning

  • Shadow a production team
  • Participate in SkillsUSA or TSA
  • Intern at a local television station or video production company
  • Work with a local company on a project

High School Certifications

  • Adobe Certified Professional in Print and Digital Media Publication Using Adobe InDesign
  • Adobe Certified Professional in Print and Digital Media Publication Using Adobe InDesign
  • Adobe Certified Professional in Visual Design
  • Adobe Certified Professional in Visual Design Using Adobe Photoshop
  • Adobe Certified Professional in Digital Video Using Adobe Premiere Pro
  • Audio-Visual Communications - Job Ready
  • Broadcasting and Journalism
  • Digital Video Production Foundations

Digital Communication Salary Information

OccupationAverage Salary ↕
Sound Engineering Technicians$39,562
Camera Operators, Television, Video, and Motion Picture$50,024
Audio and Video Equipment Technicians$40,581
Film and Video Editors$47,382
Download the Digital Communication guide ↓
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