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Business, Marketing& Finance

The Business, Marketing, and Finance Career Cluster for high school CTE students focuses on careers in planning, organizing, directing, and evaluating business functions essential to efficient and productive business operations.

Business, Marketing & Finance
Future founders at work

pathway 01

Accounting and Financial Services

The Accounting and Financial Services program of study teaches CTE learners how to examine, analyze, and interpret financial records. Through this program of study, students learn the skills necessary to perform financial services, prepare financial statements, interpret accounting records, give advice, or audit and evaluate statements prepared by others. The Accounting and Financial Services program of study also introduces students to mathematical modeling tools.

Work-Based Learning

  • Participate in Business Professionals of America, Future Business Leaders of America, or DECA
  • Intern with a local accounting firm
  • Earn Microsoft Office certifications

High School Certifications

  • Accounting - Basic
  • Accounting Foundations
  • Certified Insurance Service Representative
  • Intuit QuickBooks Certified User
  • MB-920: Microsoft Dynamics 365 Fundamentals Finance and Operations Apps
  • Microsoft Office Specialist: Microsoft Access Expert (Access and Access 2019) Microsoft Office Specialist: Microsoft Excel Expert (Excel and Excel 2019)
  • Volunteer Income Tax Assistance/Tax Counseling Certification: Advanced
  • Volunteer Income Tax Assistance/Tax Counseling Certification: Basic
  • Volunteer Income Tax Assistance/Tax Counseling Certification: Volunteer for Elderly

Accounting and Financial Services Salary Information

OccupationAverage Salary ↕
Accountants and Auditors$71,469
Loan Officers$68,598
Personal Financial Advisors$86,965
Administrative service Managers$96,138
Insurance Underwriters$66,206
Download the Accounting and Financial Services guide ↓

pathway 02

Business Management

The Business Management program of study teaches CTE learners how to plan, direct, and coordinate the administrative services and operations of an organization. Through this program of study, students will learn the skills necessary to formulate policies, manage daily operations, and allocate the use of materials and human resources. This program of study will also introduce students to mathematical modeling tools and organizational evaluation methods.

Work-Based Learning

  • Participate in Business Professionals of America, Future Business Leaders of America, or DECA
  • Intern with a local business or chamber of commerce

High School Certifications

  • Administrative Assisting
  • Certified Associate in Project Management (CAPM)
  • Entrepreneurship and Small Business
  • General Management
  • MB-920: Microsoft Dynamics 365 FundamentalsFinance and Operations Apps
  • Microsoft Office Specialist 2016 Master
  • Microsoft Office Specialist: Microsoft Access Expert (Access 2019)
  • Microsoft Office Specialist: Microsoft Excel Expert (Excel 2019)
  • Microsoft Office Specialist: Microsoft Word Expert (Word 2019)
  • Project Management Institute (PMI) Project Management Ready

Business Management Salary Information

OccupationAverage Salary ↕
Administrative Service Managers$96,138
Management Analysts$87,651
General and Operations Managers$107,640
Supervisors of Administrative Support Works$57,616
Download the Business Management guide ↓

pathway 03

Entrepreneurship

The high school Entrepreneurship program of study teaches CTE learners how to plan, direct, and coordinate the management and operations of public or private sector organizations. Through this program of study, students learn the skills necessary to formulate policies, manage daily operations, analyze management structures, and plan for the use of materials and human resources.

Work-Based Learning

  • Participate in Business Professionals of America, Future Business Leaders of America, or DECA
  • Intern with a local management consulting firm

High School Certifications

  • Entrepreneurship and Small Business
  • Facebook Digital Marketing Associate Certification

Entrepreneurship Salary Information

OccupationAverage Salary ↕
General and Operations Managers$107,640
Management Analysts$87,651
Managers, All Others$113,110
Download the Entrepreneurship guide ↓

pathway 04

Marketing and Sales

The high school Marketing and Sales program of study teaches CTE learners to collect information to determine potential sales of a product or service and/or create a marketing campaign to market or distribute goods and services. Through this program of study, students learn the skills necessary to understand and apply data on customer demographics, preferences, needs, and buying habits.

Work-Based Learning

  • Participate in Business Professionals of America, Future Business Leaders of America, or DECA
  • Intern with a local marketing firm
  • Shadow a real estate agent
  • Operate a school store on campus

High School Certifications

  • Business of Retail: Certified Specialist
  • Certified Insurance Service Representative
  • Customer Service and Sales: Certified Specialist
  • Entrepreneurship and Small Business
  • Facebook Digital Marketing Associate Certification
  • Real Estate Sales Agent License
  • Retail Merchandising - Job Ready
  • Student Social Media Marketing Certification

Marketing and Sales Salary Information

OccupationAverage Salary ↕
Marketing Research Analysts and Marketing Specialists$70,346
Insurance Sales Agent$43,181
First-Line Supervisors of Retail Sales Workers$72,550
Wholesale and Retail Buyers$51,106
Download the Marketing and Sales guide ↓
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